If you’re tired of affirmation cards collecting dust, forgotten in a drawer, meet Affirmation Alice. She turns self-love into a daily habit that feels effortless, fun, and engaging.

In a world where too many girls grow up doubting themselves, comparing, and feeling pressure to fit in. Affirmations help rewire their thoughts, boosting self-esteem, reducing self-doubt, and strengthening resilience. Alice makes this practise easy, tucked into her backpack you'll find a journal with the story of Alice and how she discovers the power of affirmations, along with a collection of affirmations to inspire and uplift. 

She’s the doll that helps girls:

- Speak kindly to themselves

- Build daily confidence habits  

- Embrace their uniqueness  

When confidence is nurtured early, it lasts a lifetime. Affirmation Alice ensures self-belief isn’t forgotten, she’s always there, reminding her that she is worthy, capable, and enough.

Designed on the Gold Coast